LINCOLN, Neb. (KLKN) – When thinking of a head coach, many may picture a strategic figure on the sidelines, but Nebraska volleyball’s John Cook stands out with a leadership style that fosters fan interaction and strengthens team morale.
TikTok has become more than just a platform for viral dances for Cook; it serves as a way for him to connect with his players.
Channel 8 spoke with Erin Sorensen from Counter Read, who had an inside look at the team’s behind-the-scenes content.
“John Cook didn’t originally join TikTok—it was Harper Murray’s idea,” Sorensen explained. “The connection between Cook and Murray, along with the entire team, was evident in the TikToks they created. Eventually, someone suggested that Cook should join in.”
With over 75,000 followers, the positive content from Cook and his players has led to significant fan engagement, not only from current supporters but also from aspiring volleyball players.
“People from all over the country are expressing their desire to play for Nebraska. Whether they’re in New Jersey or Oregon, they’re saying their dream is to play for John Cook or attend a Nebraska volleyball game,” Sorensen said. “This is inspiring a new generation of young fans who want to become Nebraska volleyball stars. For many, their first introduction to Nebraska volleyball came through Volleyball Day in Nebraska and TikTok.”
For Cook, TikTok is more than just a trend.
It’s a tool to strengthen team culture, boost morale, and maintain communication with today’s athletes.
“He always works to develop a strong bond with his players,” Sorensen said. “The players also focus on building that connection because winning a national championship becomes much easier when the team truly enjoys being together.”
What began as a fun experiment has turned into a key method for Cook to engage with his players and the broader Husker community.
Though the content is playful, it’s helping to create a stronger connection between Cook, his team, and their fans.
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