Bucky’s video content offers unfiltered access to the Buffaloes’ locker room energy
While Shedeur and Shilo Sanders often steal the spotlight with their performances and NFL aspirations, it’s Deion Sanders Jr.—known as Bucky—who has quietly been the driving force behind the scenes, holding the entire Sanders family brand together.
Though he’s not suiting up on Saturdays or Sundays, Bucky’s influence on the rise of Colorado football and the overall strength of the Sanders legacy is both significant and unmistakable.
Bucky has steadily emerged as the creative force behind “Well Off Media,” a brand that’s gained traction comparable to the public profiles of his more spotlighted siblings.
His YouTube channel, Well Off Media, has amassed over 548,000 subscribers—putting it nearly on par with the online following of star cornerback and former Colorado teammate Travis Hunter, who has 583,000.
Bucky’s videos provide raw, behind-the-scenes glimpses into the Buffaloes’ locker room vibes, emotional draft-day moments, and candid family exchanges that fans can’t seem to get enough of.
His unique storytelling has helped transform Colorado into one of the nation’s most-watched programs—all without him ever stepping onto the field.
A lifestyle brand fueled by ambition, style, and classic Sanders charisma
What truly sets Bucky apart is his ability to blend compelling content with a sharp sense of lifestyle branding.
Whether he’s flying on private jets, cruising in luxury cars, or showing off custom jewelry, Deion Jr. embodies the swagger and confidence that define the Prime legacy. But there’s more than just flash behind the image.
On May 19, he shared a “day in the life” moment to his Instagram story—driving his dream car, vibing to music, and wearing a t-shirt with his brother Shedeur’s face on it.
His branding is consistently on point. Still, the driving clip raised a few eyebrows, especially given Coach Prime’s famously protective nature. Luckily for Bucky, he managed to steer clear of one of his dad’s classic lectures—this time.
That’s not to say Bucky hasn’t occasionally been overlooked—especially with most of the social media spotlight and NFL chatter revolving around Shedeur and Shilo. And that lack of recognition didn’t slip past Coach Prime.
Shortly after Bucky released his latest video, Deion Sanders shared a throwback photo from his 1989 Draft Day, complete with his trademark sunglasses. But fans were quick to point out something odd: the image had seemingly been digitally edited to include Shedeur and Shilo’s faces—while Bucky was noticeably absent.
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