The Atlanta Braves have addressed one of the biggest concerns ahead of the 2026 season: how fans will be able to watch their games.
On Tuesday, the club unveiled BravesVision, a new television network that will be fully owned and operated by the organization. Starting this season, BravesVision will serve as the team’s official local broadcast home, representing a significant change in how the Braves produce and distribute their game coverage.
This decision follows the team’s move to end its previous local TV deal with Main Street Sports Group, which runs the FanDuel Sports Network, after the company missed scheduled rights payments. The situation had left fans uncertain about where games would be shown. Now, the franchise is taking complete control of its broadcasts.
“This initiative brings our most important connection to fans — our television coverage — back in-house,” said Braves President and CEO Derek Schiller. “With BravesVision, we’re confident we can deliver Braves baseball in fresh and innovative ways.”
Under the new structure, the team will manage the production, advertising, marketing, and distribution of more than 140 regular-season games, along with enhanced pregame and postgame programming. The network will reach viewers across the Braves’ six-state region.
The organization also outlined multiple viewing options. For cable, satellite, and streaming providers, the Braves will negotiate directly with distributors, with channel details to be announced as agreements are completed. Online, BravesVision will be available through Major League Baseball’s streaming service, Braves.TV, where subscribers can watch all regular-season games that are not nationally exclusive and without blackout restrictions. Fans will also have the option to purchase out-of-market MLB packages.
Additionally, for the second consecutive year, the Braves will partner with Gray Media to air select games for free over local broadcast stations throughout Atlanta and the Southeast. The schedule for those games will be released before Opening Day.
Gray Media will televise 15 Spring Training games across 26 markets throughout the Southeast. These matchups will also be available to stream live at no cost on Braves.TV, where fans can sign up for a free account to watch.
Games selected for national coverage will continue to air through Major League Baseball’s exclusive broadcast partners, including Fox Sports (FOX/FS1), ESPN, TBS, NBC/Peacock, and Apple TV+.
Media analysts see the Braves’ move as a possible watershed moment for local sports broadcasting. The team had been one of the most profitable partners for Main Street Sports Group, and its exit reflects a larger shift across MLB as clubs increasingly pursue direct-to-consumer streaming and greater control over their media operations.
With the launch of BravesVision, Atlanta joins a growing number of franchises bringing their broadcasts in-house — a strategy the organization says will enhance storytelling opportunities and strengthen engagement with its fan base.
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