Is a switch from Nike to Adidas on the way for Tennessee?
While much of the recent conversation around Tennessee football has centered on the state’s new NIL law—with some even suggesting the Vols should be removed from the SEC—another hot-button issue is gaining traction: the potential switch from Nike to Adidas once the current apparel deal ends.
The idea hasn’t gone over well with many Tennessee fans, who are strongly opposed to ending the program’s long-standing relationship with Nike. And they’re not alone. In a surprising turn, several Tennessee football players took to social media to publicly slam the possibility of an Adidas partnership, calling it a “complete and total nightmare.”
Multiple Tennessee Football players are starting to chime in about the rumors of a potential switch from Nike to Adidas.
So what you want about the rumored deal and what good it would do for Tennessee, but these Athletes and Coaches do NOT want to wear to adidas. 😂 pic.twitter.com/DiqH8r1RfB
— Vol Scoops (@VolScoops) May 20, 2025
Tennessee players are not thrilled at all about a possible Adidas deal
Don’t hold back, guys. Travis Smith, Kaleb Beasley, and Ethan Utley made their opinions crystal clear—and judging by their reactions, it’s likely a sentiment echoed throughout the Tennessee locker room. Currently, Tennessee’s contract with Nike is set to expire in 2026, having originally replaced Adidas after the 2014 season.
Talks are ongoing, but if no new deal is struck with Nike, this upcoming season could be the last time the iconic swoosh appears on a Vols football jersey. According to the Knoxville News Sentinel, the existing agreement officially runs through June 30, 2026.
Could Adidas—or another brand—step in with a new offer? Absolutely. But right now, everything remains uncertain. Meanwhile, head coach Josh Heupel and his staff are more focused on getting the team back into College Football Playoff contention after their 2024 appearance.
There will be changes on the field as well, with quarterback Joey Aguilar expected to take the reins on offense, though Heupel hasn’t confirmed the starter yet. As for the apparel debate, player reactions are loud and clear—something athletic director Danny White likely won’t ignore.
Leave a Reply