The twin sisters are expected to continue their joint endeavors.
Haley and Hanna Cavinder, standout college basketball players and influential figures on social media, have inked a three-year agreement with Under Armour for footwear and apparel sponsorship.
Under Armour celebrated the partnership on social media with the message “TWO OF A KIND. Welcome to the sqUAd @haleycavinder & @hanna.cavinder.”
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By Pilar Rossi Published on July 2, 2024, at 12:43 p.m. ET The twins are set to continue their joint ventures.
Haley and Hanna Cavinder, renowned college basketball players and social media influencers, have agreed to a three-year endorsement contract with Under Armour for footwear and apparel.
Under Armour announced the deal on social media with the message “TWO OF A KIND. Welcome to the sqUAd @CavinderHaley & @CavinderHanna” accompanied by a handshake emoji.
The twins have been in a name, image, and likeness (NIL) agreement with Under Armour since 2022; however, their partnership has now advanced.
“On Instagram, the Cavinder twins mentioned, “Under Armour is providing us with a platform to continue motivating the next generation. This partnership is a dream come true, offering us the opportunity to engage in current campaigns, test their latest equipment, and connect with other athletes within the Under Armour community. It’s a chance for us to push our limits and inspire others to follow suit.”
The 23-year-old twins have emerged as prominent figures in Name, Image, and Likeness (NIL) initiatives, a method of compensating student-athletes that was introduced on July 1, 2021. They have secured numerous brand partnerships, which include Slate Milk, Boost Mobile, Champs Sports, WWE, Intuit Turbo Tax, PSD Underwear, and Raising Cane’s.
Moreover, they are the co-founders of Hustle Beauty, a cosmetic brand tailored for fitness enthusiasts.
Having commenced their TikTok journey in 2020 amidst the COVID-19 pandemic, the duo swiftly gained recognition for their basketball prowess and workout regimes, amassing over 4.5 million followers.
Following their three-year tenure with the Fresno State women’s basketball team spanning from 2019 to 2022, they jointly moved to the University of Miami for the 2022-23 season. They consistently shared content focusing on healthy lifestyle practices with their audience.
Haley, a key player in Miami’s lineup, maintained averages of 12.2 points, 4.9 rebounds, and 2.5 assists per game, while Hanna, coming off the bench, averaged 3.8 points per game.
Their contributions were instrumental in propelling Miami to the program’s inaugural Elite Eight appearance in 2023.
“In this social media age, everything becomes public,” Hanna remarked during the On3 Elite Series. “There was increased scrutiny, especially when I wasn’t receiving significant playing time.”
However, those initial arrangements changed.
The pair made a joint decision to reunite on the basketball court after Hanna disclosed her return from retirement to play for a fifth year at Miami, prompting Haley to declare her intention to join her as well.
“In light of the recent news about my sister returning to Miami for basketball and after much deliberation, I have made the decision to also go back to the University of Miami to team up with Hanna for our final and fifth year,” Haley shared on Instagram at that time.
“Family and the special bond I share with my twin sister mean everything to me. The chance to play together once more is an opportunity I cannot overlook. I am thrilled for the upcoming season and eager to compete at the U.”
Always seen together, the twins strutted the runway at the Sports Illustrated Swimsuit Runway Show at the W South Beach during Miami Swim Week.
Clad in blue and orange bikinis at the grand event, they joined other models like Jena Sims, the wife of golfer Brooks Koepka
Recognized as the leading figures in Name, Image, and Likeness (NIL) opportunities, Haley and Hanna have showcased the power of cultivating a personal brand while being college athletes.
In June of last year, it was disclosed that the duo had earned $2 million from NIL agreements.
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