The pair solidify their commitment for another 12 years of supporting student-athletes on and off the field.
In College Park, Maryland, on June 17, 2024, the University of Maryland and Under Armour have decided to extend their partnership for an additional 12 years until 2036, following a strong collaboration spanning two decades. This renewed commitment underscores their joint dedication to supporting athletes, highlights Maryland’s importance to Under Armour’s history, and showcases their mutual enthusiasm for taking this partnership into a new chapter.
Since the inception of Under Armour, Maryland has been a prominent partner, with Kevin Plank, the company’s founder and CEO, even serving as the University’s football special team captain before graduating in 1996. Maryland student-athletes have been prominently featured by the brand, showcasing innovative and striking uniforms across various sports teams.
Donning Under Armour apparel since the early 2000s, Maryland has achieved remarkable success, securing 19 National Championships in six sports and over 100 conference championships. Joining the Big Ten in 2014, Maryland has excelled, garnering 49 conference championships, ranking third among all Big Ten schools in the past decade – all proudly under the Under Armour brand.
Kevin Plank, the Founder and CEO of Under Armour, expressed his excitement for the future of this partnership. He emphasized Under Armour’s commitment to providing innovative products to enhance the performance of Maryland’s elite athletes and tap into the region’s spirit of entrepreneurship and innovation.
The partnership extension not only covers outfitting Maryland varsity athletic teams but also extends support to club and intramural teams within the Department of Recreation and Wellness. This aligns with the shared goal of empowering student-athletes to excel on and off the field.
In addition to enhancing the Terps’ athletic performance, the partnership will encompass joint marketing efforts across various platforms, showcasing their collective commitment to supporting student-athletes’ success. An NIL Brand Ambassador Program is a new inclusion in the partnership, allowing Maryland student-athletes to earn compensation for promoting Under Armour products on their social media channels.
Looking ahead, Under Armour is dedicated to leveraging cutting-edge product innovations tailored to meet the unique needs of student-athletes while providing exclusive gear for Maryland fans. The collaboration promises to bring new opportunities and benefits to both the University of Maryland and Under Armour.
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