North Carolina’s Head Coach Answered “SIGNIFICANT” Questions About His Approach To Recruiting And Roster
How have you noticed NIL evolving over the past year? It appears to be becoming more transactional. What impacts do you observe from this shift, and how have you had to adjust to these recent changes?
“I agree with you; there have been significant changes in NIL and the transfer portal. During my four years as head coach, we’ve seen the surge of the transfer portal and NIL, along with increased agent involvement, especially post-pandemic. Plus, we’ve added three more teams to the ACC, so there’s definitely been a lot of evolution.
Currently, I’d say the most notable change regarding NIL is the rise of agent involvement, which wasn’t a factor at the start. Now, recruiting involves discussions not just with the athletes and their families, but also with agents, making it feel more transactional. However, recruitment still focuses on finding players, whether they come from high school or the transfer portal, who are committed to our university and program in every aspect, including academics and community service.
How do we uphold Carolina’s traditions in this NIL era?
It’s about maintaining our identity. Carolina is steadfast in its values. I have personal experience with what works here, and I’ll ensure that remains consistent while I’m head coach. Of course, there are new elements—like the transfer portal and NIL—but the core of Carolina will never change. Success on the court and in the classroom is essential, and we expect a full commitment to our community and program. Players need to prioritize team success over individual achievements. Our program isn’t transactional, plain and simple.
When I say it’s not transactional, I mean we seek players who genuinely want to be part of Carolina, who are committed to the program’s values and goals. While NIL and the transfer portal introduce some transactional elements, a true desire to belong here is paramount. If athletes are interested solely in NIL opportunities without embracing our program’s ethos, that’s not a fit for us.
Is it harder to find the right players now?
No, not for me. I think it’s tougher for recruits—they’re navigating many external influences and advice regarding their choices. So, while my job remains the same, it can be more challenging for young athletes.
Can you convey your vision to recruits amidst the allure of money?
Absolutely. My recruiting approach, whether for high school players or transfers, always emphasizes their commitment to the team and the university. My experience here is proof of what works—a focus on the collective, not the individual. I engage in many conversations to ensure recruits align with our program’s proven values, despite the distractions of NIL.
Do you believe you can still build and develop your ideal team with NIL and the transfer portal?
Definitely. I prefer a balanced team, with a mix of system players like RJ, Seth, Elliot, Jalen Washington, and Jae’Lyn Withers, alongside freshmen and transfers. I appreciate the diversity within the team, which I believe fosters success. This year’s lineup exemplifies that variety, and I’m excited about the potential.”