Brick by Brick: Nebraska’s First Lego Store in Gretna Has Fans Thrilled

Lovers of Lego bricks are in for a treat as Nebraska prepares to celebrate the grand opening of its very first Lego store this Friday at 10 a.m. in Gretna. This long-awaited event has been the talk of the town, with enthusiasts eagerly anticipating the opportunity to immerse themselves in the colorful world of Lego. For many fans, the excitement has been palpable ever since whispers of a new store began circulating over a year ago.

The anticipation has reached a fever pitch, especially among members of the Lincoln and Omaha LEGO User Group, a passionate community of adult Lego enthusiasts. Group president Brian Hirt expressed the collective thrill, stating, “We’re jumping out of our shoes with excitement.” Hirt revealed that many group members plan to take time off work to fully enjoy the opening day festivities, underscoring just how much this event means to the local Lego-loving community.

Situated in a spacious 2,131-square-foot bay at Nebraska Crossing shopping mall, the store is conveniently located near the intersection of Interstate 80 and Highway 31. This prime location ensures that visitors from both local and neighboring areas can easily access the store. According to Lego officials, the new outlet will feature an extensive selection of products, including many exclusive items that can only be found in-store or on Lego.com. This is an especially appealing aspect for collectors and fans who are always on the lookout for unique finds.

The grand opening promises a host of special promotions and giveaways, ensuring that attendees will have plenty of opportunities to score exciting merchandise. Customers can expect to encounter “the largest range of Lego products” available, according to the company’s press release. This includes everything from basic sets for younger builders to complex models that appeal to seasoned Lego aficionados.

Among the store’s standout features is a mural Lego activity, which invites visitors to contribute to a collaborative project by helping to build a mystery mural inside the store. This interactive element aims to foster a sense of community among visitors and offers a chance to leave a personal mark on the new store. Additionally, the store will boast a Pick and Build Wall—an innovative space filled with containers of various Lego bricks, allowing visitors to unleash their creativity right on the spot. This feature is designed to encourage imaginative play and experimentation, making it a must-visit for aspiring builders of all ages.

Another highlight is the Build a Minifigure Tower, where guests can create their own customized minifigures by selecting pieces from the tower. This interactive experience not only adds a personal touch but also embodies the spirit of Lego as a tool for self-expression and creativity. The iconic connecting bricks that have captivated generations since their introduction in 1949 are at the heart of this experience, allowing everyone from young children to seasoned adults to explore their creativity and build their own worlds.

Lego products cover a vast array of themes and interests. From historical landmarks to popular movie franchises, science, nature, and beyond, the offerings are as diverse as the imaginations of those who play with them. The store will carry everything from beginner-friendly brick sets to intricate models of the solar system and replicas of famous artworks, such as Vincent van Gogh’s “Starry Night.” Additionally, the range includes unique creations like models of NASA’s Artemis Space Launch System and even carnivorous plants like the Venus Flytrap. The diversity of products ensures that there’s something for everyone, catering to various interests and skill levels.

The opening of the Gretna store marks a significant milestone for the Lego Group, bringing the total number of Lego stores in the United States to 123. This includes flagship locations in major cities such as Chicago and New York City, further solidifying Lego’s presence in the American retail landscape. Until now, the closest Lego stores to Nebraska were located in Kansas City and Minneapolis, making this new store a welcome addition for local fans who have long traveled to access their favorite building sets.

Travis Blue, vice president of Americas and EMEA Brand Retail Stores for the Lego Group, shared his excitement for the new store, stating that it will “deliver unforgettable immersive experiences with the widest range of LEGO products, hands-on play opportunities for our visitors, exclusive promotions, and fun events held in-store.” This commitment to providing a dynamic and engaging shopping experience sets the Gretna store apart as a destination for Lego enthusiasts.

The promotional events lined up for the grand opening are particularly enticing. From September 20 to 22, the store will offer an “I Love LEGO Store” tile giveaway, allowing attendees to take home a special keepsake. On September 20, LEGO Insiders—a members-only reward program—can receive a unique Lego Store Yellow Truck with any purchase of $75 or more. This is a fantastic incentive for fans to sign up for the program, which rewards loyal customers with exclusive perks.

On September 21, customers who spend $120 or more will receive a complimentary LEGO Store set, providing another opportunity to expand their collections. From September 22 to 29, those who make a purchase of $50 or more will receive an “I Love LEGO Store” tote, perfect for carrying their new treasures home. These promotions reflect the Lego Group’s dedication to celebrating the new store and its community of fans.

As the countdown to the grand opening continues, the excitement surrounding the Gretna Lego store serves as a reminder of the joy and creativity that Lego inspires in people of all ages. The opening not only offers a new place for fans to gather and explore their passion for building but also fosters a sense of community among Lego enthusiasts in Nebraska.

In a world where digital distractions abound, the tactile experience of building with Lego bricks encourages hands-on creativity and problem-solving. For many, the act of assembling a Lego set can be both a relaxing escape and a stimulating challenge. This store will provide an opportunity for visitors to engage with the brand in a way that transcends mere shopping; it’s about experiencing the magic of creation and imagination.

Moreover, the store’s opening signifies a broader trend within the Lego Group to expand its physical retail presence in response to the growing demand for experiential shopping. In an age where e-commerce is increasingly dominating retail, companies like Lego are recognizing the value of creating immersive experiences that draw customers into physical stores. This approach not only helps foster brand loyalty but also allows fans to connect with others who share their passion.

As the Lego community eagerly anticipates the grand opening, it’s clear that this store will become a cherished hub for enthusiasts of all ages. With its engaging activities, exclusive products, and vibrant atmosphere, the Gretna Lego store promises to be a place where creativity thrives and imaginations soar.

As Friday approaches, fans are preparing for a day of celebration and building, ready to make new memories and start new projects. Whether you’re a seasoned builder or just starting out, the opening of Nebraska’s first Lego store is an event not to be missed. With a sense of camaraderie and excitement, the local community looks forward to welcoming this new addition to Gretna and to the rich tapestry of Lego enthusiasts across the state.